A Complete SEO Audit Guide: What I’ve Learned Doing SEO Audits

Saving money on complete seo audit what does not have to be complicated. We rounded up the essentials so you can spend less and skip the guesswork.

Key Takeaways

• Share with your friends!FacebookPinterestMessengerWhatsAppEmailShareFlipboardRedditSMSX When we retired young, we needed something to do.
• I wanted to learn something new, so we bought ChaChingQueen.
• We knew nothing about running a website.

Share with your friends!FacebookPinterestMessengerWhatsAppEmailShareFlipboardRedditSMSX

When we retired young, we needed something to do. I wanted to learn something new, so we bought ChaChingQueen. We knew nothing about running a website.

We knew the site had solid traffic, a 12+ year track record, a solid social media following, and a vision that aligned with ours.

But we didn’t know what a puzzle it would be. We didn’t know how technically deficient the site was. We had no way to unless we paid a professional to tell us or if we had experience.

I knew the site was slow. I knew the site had way too numerous ads. If you think there are a lot of ads now, consider there were 3x as numerous ads before!

So after the site transitioned to us, we got to work learning. I focused on the technical aspects behind the scenes of the site. Erin focused on social media. We both focused on content.

I quickly learned how little I knew about SEO. In fact, I had never heard of the phrase before we bought ChaChingQueen!

This guide provides an extensive overview of the SEO audit process, outlining seven crucial steps to empower SEO experts and beginners alike.

Additionally, we’ll address frequently asked questions and offer a comprehensive tutorial on conducting a SEO audit using free tools.

I am sharing with you what I learned, mostly the hard way, or by paying people to teach me.

Table of Contents

• Seven Elements of a SEO Audit
• 1. Scan Your Website
• 2. Identify Indexing Problems
• 3. Check Technical On-Page Elements
• 4. Identify Image Problems
• 5. Analyze Internal Links
• 6. Check External Links
• 7. Evaluate Mobile-Friendliness
• How to Conduct a Technical SEO Audit for Free
• Conclusion:
• Next Up From ChaChingQueen

Seven Elements of a SEO Audit

SEO specialists utilize SEO audits to assess various factors, including speed, performance, and user-friendliness.

Regular audits provide insights into potential technical issues, facilitating continuous optimization.

1. Scan Your Website

Utilize a website crawling tool to estimate the number of URLs, identify indexed pages, and uncover issues affecting performance.

This step involves using a specialized tool to systematically explore a website, providing valuable insights into its structure, the number of pages, and potential technical issues that could impact its SEO performance.

1. Utilize a website crawling tool:
   • Website crawling tools are software applications designed to browse and analyze the content of a website systematically.
   • They simulate the behavior of search engine bots that crawl web pages to index and rank them.
2. Estimate the number of URLs:
   • Websites frequently consist of numerous pages, and it’s essential to understand the total number of URLs (Uniform Resource Locators) on the site.
   • This information lets you assess the website’s scale and potential impact on search engine performance.
3. Identify indexed pages:
   • Search engines index web pages to include them in search results. Identifying the indexed pages lets you ensure that the search engine has properly recognized and cataloged the website’s content.
   • Discrepancies between the actual number of pages and the indexed pages can highlight potential issues with crawlability or indexing.
4. Uncover issues affecting performance:
   • Performance issues can hinder a website’s visibility and user experience. These issues may include slow page loading times, server errors, or other technical problems.
   • By using a crawling tool, you can identify and analyze various technical aspects that might affect the website’s performance in search engine rankings.

This step is discovering what you have. You can’t fix anything until you know what you are working with.

We’ve turned our best tips into quick-read books, and we’re publishing new ones every week. See the full collection here: amazon.com/author/chachingqueen.

2. Identify Indexing Problems

Address pages that Google cannot access, ensuring proper indexing and avoiding common issues impacting visibility.

Spot Indexing Problems:

Indexing is a crucial process in SEO where search engines, like Google, analyze and catalog web pages to include them in search results.

Spotting indexing problems involves identifying pages that search engines cannot access or properly index.

Address pages that Google cannot access

Some pages on a website may be inadvertently blocked from search engine crawlers, preventing them from being indexed.

Addressing this issue involves identifying and removing any barriers that prevent search engines, particularly Google, from accessing and crawling these pages.

Ensuring proper indexing

Proper indexing ensures that a website’s content is accurately represented in search engine databases.

This step involves verifying that all relevant pages are successfully indexed and available for search engines to include in search results.

Avoiding common issues impacting visibility

Visibility in search results is critical for a website’s success. Common visibility issues include pages not being indexed, resulting in lower rankings or exclusion from search results.

Identifying and addressing these common issues is essential to ensure the website is effectively visible to users searching for related content.

Dive deeper into the reasons behind indexing problems: Investigate and analyze why certain pages are not being properly indexed.

Explore the potential impact of a robots.txt file: The robots.txt file is used to control which areas of a website search engines are allowed to crawl. Ensure that it is configured correctly to avoid unintentional restrictions.

Investigate server issues: Server-related problems can impact how search engines access and index a websit

Final Thoughts

Before you check out, double-check complete seo audit what against current offers and any coupons you can stack. Small habits like this add up to real savings over a year.

Originally published at chachingqueen.com.