Blog Income Report: How We Made $347K in 2 Months (2026)

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Key Takeaways

• Blog Income Report: How We Made $347K in 2 Months From simple side hustle to full-time jobs, blogging has replaced the way we make a living.
• See what we've learned in the last few years about starting, growing, and scaling a digital media company to six-figures per year.
• Written by Jeff Proctor Last Updated: April 29, 2024 Reviewed by Ben Huber Home Online Business Blogging Jeff Proctor | DollarSprout Some of...

Blog Income Report: How We Made $347K in 2 Months

From simple side hustle to full-time jobs, blogging has replaced the way we make a living. See what we've learned in the last few years about starting, growing, and scaling a digital media company to six-figures per year.

Written by Jeff Proctor Last Updated: April 29, 2024 Reviewed by Ben Huber

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Jeff Proctor | DollarSprout

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At the time of this writing, Ben and I are on Day 1,475 of blogging.

We filed our LLC on February 15, 2015. We didn’t even know at the time that “blogging” was eventually what our online business would turn into.

A lot can happen in 1,475 days.

In this blog income report , which may end up being our last one , I want to take a look back at the past 4 years. I think it’s simple for us to lose perspective of how far we have come, plus I want you guys to know more of the behind-the-scenes stuff before you compare your progress to ours.

Our Last Blog Income Report

I heard someone say last year in a presentation at FinCon, “You never know who is watching you“. That line has really stuck with me, especially as we have grown so much in the past few months as a business.

Ben and I have always made it a point to share as much insight as we can in our blog income reports. That said, I think we have a really good thing going right now with our business, and I want to make sure to protect that.

Sharing some of our more advanced strategic plans for the future doesn’t necessarily help newer bloggers (who are our primary audience for blogging content), but it definitely gives some of our more advanced competitors a handy blueprint to copy us. And I’m seeing that happen a lot.

So yeah, this is not necessarily a “new bloggers can’t relate to where we are at” reason, which is what numerous people cite as their reason for stopping blog income reports. It’s more of a “you never know who’s watching you” type of thing. Call me paranoid, but I feel like we have too much to lose at this point.

I want DollarSprout to eventually become one of the top players in the personal finance niche. Ben and I have a lot of ideas on how we can take it there, but I want our content on BTOP to stay catered to people earlier on in their “journey.”

Of course, this isn’t set in stone. Sometimes I can’t help myself, and I just have to share something. But I wouldn’t count on that happening.

Blog Income Update

It’s been a few months since our last income report (December 2018, $104,000 earned revenue).

Here’s what we’ve done since then:

January 2019:

• Revenue: $180,285
• Expenses: $50,170
• Profit: $130,122

February 2019:

• Revenue: $167,390
• Expenses: $67,746
• Profit: $99,644

Note: This is accrued revenue, but real-time expenses. 

Here is our traffic info for DollarSprout from Jan 1 to Feb 28:

• January page views: 1,192,423
• February page views: 1,239,494

Related: 50 Ways to Grow Your Blog Traffic for Free

So, how did we get here?

Here is our most up-to-date revenue graph: February was our first non-growth month in the last 12 months!

Even though a graph is pretty to look at, I prefer presenting our blog income reports in this way (I’ll explain why in a minute):

February 2015: $0 March 2015: $0 April 2015: $0 May 2015: $0 June 2015: $0 July 2015: $0 August 2015: $0 September 2015: $0 October 2015: $0 November 2015: $0 December 2015: $0 January 2016: $0 February 2016: $0 March 2016: $0 April 2016: $0 May 2016: $0.29 June 2016: $17 July 2016: $29 August 2016: $1,162 September 2016: $1,082 October 2016: $723 November 2016: $929 December 2016: $1,744 Jan 2017: $7,158 Feb 2017: $3,487 March 2017: $5,578 April 2017: $6,135 May 2017: $6,728 June 2017: $7,768 July 2017: $10,062 August 2017: $9,470 September 2017: $8,100 October 2017: $9,726 November 2017: $9,022 December 2017: $11,946 January 2018: $12,372 February 2018: $8,480 March 2018: $11,430 April 2018: $17,640 May 2018: $21,076 June 2018: $22,176 July 2018: $25,954 August 2018: $28,785 September 2018: $36,851 October 2018: $61,840 November 2018: $91,429 December 2018: $104,097 January 2019: $180,285 February 2019: $167,390

I like it when it’s listed out like this. To me, it puts the grind in perspective. This really did not happen overnight. 

Since we filed the legal stuff for our blog 1,475 days ago, this business has been pretty much been the focus of our lives. If I had to guess, I would say that we’ve worked on the blog in some capacity for at least 1,450 of those days. Some days more than others, but there really isn’t a day that goes by where Ben and I aren’t:

• Doing the grunt work needed
• Perfecting our affiliate marketing strategy
• Trying to make our blog faster (to improve conversion rates)
• Working through problems
• Putting out fires
• Bouncing ideas around
• etc.

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Don’t play the comparison game

This is probably the most hypocritical piece of advice I could ever give someone, since I used to constantly compare our business and blog income to others who are way ahead of us, but oh well.

Don’t compare your blog (and its growth) to ours. Or to anyone else’s.

Why?

Most of the time, you don’t have the full picture of what’s going on behind the scenes. Most comparisons are not apples-to-apples.

Take Ben and me, for instance. We have a lot going for us that most bloggers who are reading this simply don’t have , and I have no problem admitting that.

» There are two of us. It still took over a year for us to figure out how to make money blogging.

» We’ve lived together since we started.

» Neither of us is married. We have no kids. Just two simple-going dogs. (Update: Now we’re both married and Ben has one kid. But when this was originally published, we were single bachelors focusing most of our time on growing our fledgling business.)

» We live in a low-cost-of-living area. This mattered, especially when I first left my job to give entrepreneurship a try. And it also mattered when Ben was finally able to leave his full-time nursing job.

» Our living roo

Final Thoughts

Before you check out, double-check blog income report made against current offers and any coupons you can stack. Small habits like this add up to real savings over a year.

Originally published at dollarsprout.com.