Bon Appétit: How This Chef Makes $2,000 per Month with a Food Blog
Trying to make the most of bon app tit this? You are in the right place. Below we break it down in plain English, with practical tips you can actually use.
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Nikki put her own spin on a classic dish. By sharing her recipes online, she turned her food blog into a full-fledged online business.
Written by Farrah Daniel Last Updated: April 1, 2025 Reviewed by Jana Lynch New Africa | ShutterstockNikki Girard has always loved food. But she never thought that love would turn into an online business earning her thousands of dollars per month.
However, that’s exactly what happened in 2019. A wife and mom of two young boys, Nikki has spent the last few years balancing her family, her education, and a full-time job as an advocate for children and families impacted by the foster care system.
On top of all of that, she’s been busy creating an online business cooking and sharing her homemade recipes with her followers on social media.
Although she always received praise for her food photos, Nikki admits, “As a self-taught cook, I’ve always loved food, but I never really thought my hobby would turn into a full-fledged business.”
Still, Nikki trusted her gut, listened to her friends, and ventured into the world of online entrepreneurship.
How Nikki Turned a Hobby into a Food Blog and Online Business
The success Nikki has today with her growing food blog, What Yall Eatin’, is nothing she ever thought she’d experience. In fact, she professes it happened by accident.
“This all came about when I had some leftover ground beef in my fridge and thought to repurpose it into authentic Haitian patties,” she explains.
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But having never made these Haitian delicacies before, Nikki did the next best thing. Then she reached out to a close friend for feedback, and what happened next took her by surprise.
“Oh my God, Nikki, you need to sell these,” was the enthusiastic reaction she received after her friends and family tried them. But she still wasn’t sure.
Finally, after weeks of deliberating, Nikki decided to test the waters and run a patty sale on her personal Instagram page. She also wanted to gain insight into how much interest there was for her product in what seemed like an already oversaturated market.
The result? “The sales were incredible; far more than anything I could’ve ever imagined,” she said.
During her first month of sales in 2019, she earned $1,800. Recently, she made the same amount in a single weekend. “If I had the time, storage capacity, and an assistant, I could easily make $5,000 per month,” shares Nikki.
Since it’s not a perfect world, she only sells on weekends and caps her orders to a limited amount to avoid being overwhelmed , much to the dismay of shoppers who don’t place an order fast enough.
5 Tips for Launching Your Own Online Food Business
Whether you’d like to start a blog or need some tips to grow your online business, take a page from Nikki’s recipe book.
1. Take advantage of your current social media following
The people who have followed you from the beginning, and continue to follow you, should be the first shoppers you approach. Not only are they already invested in you, but that familiarity might also make it easier to evaluate their needs.
That’s how Nikki got started. Before she branched out and created a new account for her food blog, she was already promoting all her recipes and dishes on her personal Instagram account for fun.
“But after I received so much positive feedback from the patty sales,” she said, “I decided to create a second business page on Instagram dedicated strictly to my food blogging.” However, she continued to use her personal page to boost her blog and simultaneously promote recipes and patty sales.
She posts flyers, enticing food photos, and other content that has brought in a loyal and growing clientele that continues to support her. Nikki also engages her community through patty giveaways, sharing pictures of happy shoppers with her patties, and asking her followers what dishes they’d like her to create.
That’s a tip any aspiring online business owner can use. Asking your audience about their needs and including their pain points in the development of your product makes them feel heard and seen, and it’s one way to ensure they keep coming back.
Related: 16 Online Business Ideas You Can Start Today
2. Set the cost that’s right for you
Before you begin selling your product, you need to find the right cost. Part of that consists of knowing your market and choosing a pricing strategy that can drive your long-term success.
After a successful first month, Nikki began to see the viability of her business. She and her husband Jimmy had extensive conversations about how to settle on a fair cost, and thanks to his business sense, Jimmy was able to help Nikki do that.
Her process included comparing prices of similar businesses as well as sticking to her belief of making something affordable that didn’t lack in quality.
Most Haitian bakeries sell a box of a dozen patties for $25 to $35. Using that as a framework for her prices, Nikki set her cost to a dozen patties for $20 and six for $12. To protect her bottom line, she doesn’t sell her patties individually.
With minimal overhead and costs for ingredients, Nikki’s profit margins showed significant potential without needing to cost her product unreasonably.
As she considers adding new products to her menu, she follows the same pricing process.
3. Take the right steps
Making money blogging is one thing, but before you sell any goods or services, make sure to find out if your state requires you to have a license or permit. The last thing you want is to get stuck with fines, fees, penalties , or worse, jail time , for operating “illegally.”
This is especially key if you’re running a food business. To protect herself, Nikki registered What Yall Eatin’ as a Limited Liability Company (LLC) in Florida. This protects business owners and their personal assets from personal liability.
Since LLCs separate individuals from their business, assets like your bank account or home can’t be used to collect on business debts in a lawsuit.
Nikki envisions a bright future for her business, so the benefits of an LLC , especially the protections it provides for small businesses , appealed to her.
In addition to establishing an LLC, Nikki applied for a permit from her state’s Department of Agriculture to ensure she didn’t have any issues running a commercial kitchen. It comes with a hefty cost tag , upwards of $500 annually for baked goods like Nikki’s , but it’s easier for her business to thrive with this type of approval.
Depending on the kind of business you’re running, you might need to secure special licenses, permits, or insurance. Check with your state to find out what you need, which agency to contact, and how to apply.
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Final Thoughts
The bottom line: a little research on bon app tit this goes a long way. Compare your options, watch for seasonal offers, and never pay full price when a better deal is one click away.
Originally published at dollarsprout.com.
Farrah Daniel
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