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How To Sell on Amazon: An Easy 5 Step Guide (2026)

shieldGreg Wilson, CFA calendar_todayApr 04, 2023 updateUpdated Jun 16, 2026 schedule5 min read verifiedFact-checked
How To Sell on Amazon: An Easy 5 Step Guide (2026)

Trying to make the most of sell amazon easy step? You are in the right place. Below we break it down in plain English, with practical tips you can actually use.

Key Takeaways

  • Share with your friends!FacebookPinterestMessengerWhatsAppEmailShareFlipboardRedditSMSX It is hard to argue with selling your product on Ama...
  • Other online marketplaces to sell your products include Etsy, eBay, Shopify, and Facebook Marketplace.
  • Still, Amazon is unquestionably America’s largest and most popular e-commerce marketplace.
Share with your friends!PinterestMessengerWhatsAppFlipboardRedditSMS

It is hard to argue with selling your product on Amazon, given their global e-commerce leadership. Other online marketplaces to sell your products include Etsy, eBay, Shopify, and Facebook Marketplace.

Still, Amazon is unquestionably America’s largest and most popular e-commerce marketplace.

Did you know they have 300 million active users, with about half of those, or 153 million, estimated to be Amazon Prime shoppers by the end of 2022?

Amazon’s third-party selling partners are nearly 2 million small- and medium-sized businesses. At the end of 2021, 56% of Amazon’s sales came from these businesses.

It is relatively simple to sell on Amazon once you have a viable product, as the company guides sellers through the five steps we discuss. Their selling guide provides videos and content.

Table of Contents

Benefits of Selling on Amazon

There are numerous benefits of selling on Amazon:

  • Massive reach gives small businesses international exposure
  • Attractive sales channel
  • Bestows sellers with credibility and trust
  • Affordable pricing for built-in infrastructure
  • Offers packing and shipping

With all these benefits, sellers may face high competition. To succeed on Amazon, it is up to the merchant to do their own market research to find a sweet spot when choosing your product.

People are also reading:

Amazon Restricted Products

Before moving forward, you’ll want to review Amazon’sRestricted Products list to ensure your potential product doesn’t appear on the list.

These restricted products are a mix of potentially unethical or illegal items (e.g., alcohol, drugs, drug paraphernalia) or products that may not comply with federal, state, local laws, or Amazon’s policies.

After their review, Amazon may approve your product, but numerous products will remain restricted.

We’ve turned our best tips into quick-read books, and we’re publishing new ones every week. See the full collection here: amazon.com/author/chachingqueen.

Five Steps How To Sell on Amazon

Step 1: Research Your Product’s Viability

If your product is not restricted, you need to determine the viability of your product by doing some research to target shoppers. You can use Google Trends to see what products are popular.

Niche products in categories like fashion, arts & crafts, and housewares tend to be in demand.

It would be best if you understand the following factors:

The market’s competitive nature - do you have something unique to sell? You should research your competitor’s products and compare them to your product. Healthy competition is not necessarily a bad thing, and it may highlight that there is strong demand for your product.

Is there strong demand? Through research, you’ll want to highlight what is unique about your offering.

What is the barrier to entry? A low barrier to entry is desirable (but not so low that you will be up against too numerous competitors). Look for a viable supplier you want to work with you and your products.

High-quality products with a relatively low cost of goods sold result in higher margins, a good outlook for your business, and flexibility to offer shoppers incentives.

You don’t want to enter the market with low prices causing low margins, as your product won’t last long in such a scenario.

Other Selling Options

Other selling options include dropshipping, retail arbitrage, or private labeling. However, make sure you don’t violate Amazon’s policies.

Dropshipping is an order fulfillment option for Amazon sellers that allows the seller to outsource functions like procurement, storing, and shipping to a third party.

As the Amazon seller, you must be the seller of record on the invoices, packaging slips, or any other information. You could either go with a separate supplier or use Fulfillment by Amazon (FBA).

Another option is retail arbitrage, where you find items on clearance with a deep discount (e.g., Bed, Bath and Beyond) that you resell to your shoppers for a profit. You can also consider looking at the private labeling of a successful product. The manufacturer can add your company label to an existing product.

Amazon can provide you with the means to build a good reputation, trust, and credibility, but you are the master of the product, and it is up to you to find the best products to sell, find potential shoppers, and drive traffic.

Two Selling Methods: Fulfilled by Merchant and Fulfilled by Amazon

There are two ways to sell on Amazon, and some sellers use both methods.

Fulfilled by Merchant (FBM)

FBM is a selling method where the seller lists products in Amazon stores but manages all storage, shipping, and customer support independently. This method may benefit those who have dealt with some of the challenging aspects of inventory management.

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Final Thoughts

The bottom line: a little research on sell amazon easy step goes a long way. Compare your options, watch for seasonal offers, and never pay full price when a better deal is one click away.

Originally published at chachingqueen.com.

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Written & reviewed by

Greg Wilson, CFA

Our editorial team researches and verifies every money-saving guide before publishing. Editorial policy · About us

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