This major retailer is eliminating the plus-size department
If this major retailer eliminating is on your radar, this short guide cuts through the noise. Here is what is worth knowing, and how to put it to work today.
Key Takeaways
- Advertisement Meijer is getting rid of separate plus-size departments in its 230 stores, the Michigan-based retailer has announced.
- The goal is to create a shopping experience based on trends, not size.
- Major retailer is getting rid of the plus-size department Read more: America’s most popular clothing store is… “Over the past few years...
Meijer is getting rid of separate plus-size departments in its 230 stores, the Michigan-based retailer has announced. The goal is to create a shopping experience based on trends, not size.
Major retailer is getting rid of the plus-size department
Read more: America’s most popular clothing store is…
“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our shoppers,” said Peter Whitsett, executive vice president of merchandising and marketing. “This fresh approach to shopping represents a continuation of that commitment, giving our shoppers the trends they’re looking for, regardless of what size they wear.”
By early 2017, existing plus-size departments will be integrated into missy and women’s, so all sizes will be on one rack. With the change, Meijer also says it’s committed to equal pricing for all women’s clothing.
“Plus-size apparel is frequently priced higher than missy or women’s sizes,” said Annette Repasch, group vice president of softlines for Meijer. “We believe all our shoppers deserve to pay the same cost for the same trends, regardless of size.”
Meijer says combining all sizes into one department will allow the retailer to add even more trends and styles to its stores. The company has locations in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
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Originally published at clark.com.
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