Toluna Influencers Review: Here’s How Much We Earned After 50 Surveys

If toluna influencers review here is on your radar, this short guide cuts through the noise. Here is what is worth knowing, and how to put it to work today.

Key Takeaways

• Share Some links on our website are sponsored, and we may earn money when you make a purchase or sign-up after clicking.
• Learn more about how we make money and read our review methodology.
• Toluna Influencers is one of the most popular and well-established paid survey sites on the internet.

Share

Some links on our website are sponsored, and we may earn money when you make a purchase or sign-up after clicking. Learn more about how we make money and read our review methodology.

Toluna Influencers is one of the most popular and well-established paid survey sites on the internet. But does it live up to the hype? 

We tested Toluna to see how it works and how much money you can make, earning a total of $17.17 over five hours for an average hourly rate of $3.43. 

In this Toluna review, we’ll explain what we liked about the platform, how the earning potential stacks up against the alternatives, and a few key facts to know before signing up.

4.2/5

Pros:

• The pay rate is on the high end among sites that focus on short-form surveys (less than 10 minutes in duration).
• Our disqualification rate decreased the more we used the platform.
• Features a very large inventory of surveys, which can be sorted by payout.
• The minimum cash-out is only $10.

Cons:

• Two of our staffers experienced sign-up and/or account problems that temporarily prevented them from accessing the site.
• Our 64% disqualification rate is relatively high compared to other platforms.
• The “community” features are outdated, don’t pay, and aren’t worth your time.

Sign Up For Toluna

Table of Contents

Toggle

• Toluna Review: The Basics
  • Five Key Facts About Toluna Influencers
• Toluna Surveys
  • Our Toluna Earnings
• Getting Paid
• Toluna’s Community Section
• Toluna FAQs
• Problems Signing Up
• Toluna Influencers: Our Final Verdict

Toluna Review: The Basics

Toluna is a market research company based in Connecticut. It was founded in 2000 and has been a leading survey provider for numerous years. Toluna works with companies across a variety of industries to conduct online surveys, live panels and more. 

The company’s biggest consumer-facing platform is Toluna Influencers, a paid online survey site with a (not very useful) community engagement section.

We attempted 50 surveys on Toluna and found it to be one of the better-paying online survey sites, as we detail below.

Five Key Facts About Toluna Influencers

1. Toluna hosts its own surveys, but it also aggregates third-party surveys from a variety of providers. This means your survey-taking experience can vary widely. Some surveys are well-designed and glitch-free, while others are clunky and outdated. Having to adapt to different survey formats can slow you down and reduce your earnings per hour.
2. Toluna is designed for U.S. users, but the company also conducts market research in the UK and in numerous other countries around the world. 
3. In our tests, Toluna’s surveys paid $3.43 per hour. However, your pay rate will vary depending on factors like your demographics and the number of surveys you qualify for. 
4. Our disqualification rate was 64%, although this varied from session to session. Sometimes I would qualify for three surveys in a row, while there were other instances where I was disqualified for almost every survey I attempted that day. 
5. The minimum amount to cash out is $10, which is on the lower end among the survey sites we’ve tested.

Toluna Surveys

Toluna’s Survey Center is the main way to earn points on the platform. After activating my account, I was directed to complete a set of profile surveys. These profile surveys are short demographic questionnaires that Toluna uses to match you with surveys. 

Toluna’s profile surveys.

There are 13 profile surveys and it took me approximately 20 minutes to complete them all. You’ll earn 100 points for completing each survey, for a total of 1,300 points. Since 3,500 Toluna points are equivalent to $1, these profile surveys paid 37 cents in total. 

After completing my profile surveys, I navigated to the Survey Center to start taking longer surveys. You can click the “Start Survey” button at the top of the page to be directed to a random survey, or browse the selection of available surveys as shown in the screenshot below.

We found the payout and time-to-complete estimates to be very accurate compared to other sites.

I consistently had numerous different surveys to choose from. There were a few instances where the survey center ran out of opportunities for me, but that was only after I successfully completed several surveys in a row. 

Before taking each survey, you’ll see a short description with the general topic of the survey, the amount of time it takes to complete, and the number of points you’ll receive for completing it. 

I took surveys on numerous different topics, including beauty products, grocery shopping, travel, and digital subscriptions, just to name a few. I found that most surveys had me review concepts and marketing materials for products and services currently in development.

The surveys varied in difficulty as well. Some consisted mostly of simple demographic questions or open-ended questions, while others had me fill out large and time-consuming charts. Additionally, the surveys could be quite repetitive. 

Some of these surveys were hosted on Toluna’s platform, while others were hosted through third-party survey providers and aggregated through Toluna. I found that the descriptions of each survey were fairly accurate, but there were occasional discrepancies.

For example, the reward amount listed was occasionally higher or lower than what I actually was paid. This happened because I was routed to a different survey than the one I had initially started. Additionally, I found that the surveys were typically slightly shorter than the advertised time to complete. 

I found that the longer I used Toluna, the less frequently I got disqualified. When I did get disqualified, it was typically after just one or two questions, so I didn’t waste much time. However, there were some instances where I answered questions for over five minutes before ultimately being told I wasn’t the right fit for the survey or that the survey had filled up. 

Toluna also has a mobile app that members can use to take surveys. The mobile app only supports surveys and doesn’t provide access to any of the community features that you’ll find on the website. I found that I was disqualified from surveys much more frequently on the mobile app than when I took surveys on a computer.

Our Toluna Earnings

When I signed up for Toluna, I set out with the goal of completing 20 surveys. This took approximately five hours in total, spread across several shorter sessions. I reached the threshold to cash out after 10 surveys, which was approximately halfway through this process.

• Our total earnings: $17.17
• Our earnings per hour: $3.43
• Our disqualification rate: 64%

You can see a log of every survey I attempted, along with the result of that attempt, in this spreadsheet.

Here’s how our per-hour pay rate compared to the other paid survey

Final Thoughts

The bottom line: a little research on toluna influencers review here goes a long way. Compare your options, watch for seasonal offers, and never pay full price when a better deal is one click away.

Originally published at thewaystowealth.com.