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YouGov Review: Is It Legit? Here’s Exactly How Much I Made

shieldR.J. Weiss calendar_todayJan 25, 2021 updateUpdated Jun 16, 2026 schedule7 min read verifiedFact-checked
YouGov Review: Is It Legit? Here’s Exactly How Much I Made

Trying to make the most of yougov review legit here? You are in the right place. Below we break it down in plain English, with practical tips you can actually use.

Key Takeaways

  • Share Some links on our website are sponsored, and we may earn money when you make a purchase or sign-up after clicking.
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  • YouGov is an international research and analytics firm based in the United Kingdom.
Share Some links on our website are sponsored, and we may earn money when you make a purchase or sign-up after clicking. Learn more about how we make money and read our review methodology.

YouGov is an international research and analytics firm based in the United Kingdom. Boasting a panel of over 9 million members across six countries, this research organization claims to be one of the world’s largest research networks. 

How does YouGov gather its research information? One way is by rewarding survey participants with points that can be redeemed for cash and gift cards

Like every survey site that promises rewards for sharing opinions, we wanted to put YouGov to the test to see if it’s really worth your time. 

We found that while the interface and usability of both the company’s app and website is pleasantly surprising, there are a few drawbacks that make YouGov better as a hobby than a serious source of side income. 

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YouGov: Our Take

YouGov is an accredited and fully legitimate organization that creates interesting and unique polls for users around the world. 

With that said, the payout for cash is a steep number of points, and the cheapest gift card option could take well over a month to complete.

Still, the fairly low amount of time-per-survey relative to earnings equates to decent reward potential.

Combining these factors, we rated YouGov a 3.9/5 overall.

Rating FactorWeightRatingScoreEarnings per hour:50%4.12.05Survey availability:15%4.00.60Payout experience:15%2.80.42Trustworthiness:10%4.00.40User experience:10%4.20.42Overall Score:3.89

While YouGov made our list of the top survey sites, it didn’t land in the top 10 , primarily because of the high minimum withdrawal.

You can read our survey rating methodology to learn more about what goes into these ratings. 

YouGov Review: Paid Survey Basics

With a company motto of “YouGov. Best panel - Best data - Best tools,” the company spans 40 consumer markets, such as financial, health, and electronics, while gathering data points on consumer attitudes and behaviors. 

Without a doubt, YouGov is a large and well-known paid survey site. The company has been conducting polls for over 20 years, and its survey results are frequently referenced in mainstream media, giving it an air of validity right off the bat. 

Whereas some paid survey sites may seem like scams and a Google search turns up little to no reliable information, YouGov is an accredited organization with a reliable polling history, including in the political sphere (hence its name).

In the past, anybody could sign up for YouGov and give their opinion or view poll results, but these opportunities were not paid. Recently, the company launched a paid survey platform.

Signing up took around 10 minutes in total. During that process, YouGov will ask you a number of screening questions for the purpose of identifying which surveys you’re best suited for.

These basic demographic questions include, but are not limited to:

  • Date of birth
  • Gender
  • Zip code
  • Email address

After completing these screening questions, you’ll earn 500 YouGov points. While this may seem exciting, understand that 500 points is a mere drop in the bucket of what is required to cash-out , something we’ll touch on later. 

Your account dashboard should then look like the picture below:

The YouGov dashboard in the app.

The first thing you’ll notice is that you now have access to your very first survey. A key difference between this YouGov survey and any future surveys you take is that this first one is meant to learn more about you to ensure you receive relevant surveys. 

You’ll notice there are five tabs you can select: the main survey, daily questions, more questions, opinions, and rewards. 

The main survey box at the top will only be there if you have a survey available. Otherwise, the daily questions box remains at the top. 

After answering the daily questions, no points were added to our account. So it seems as if you can only earn redeemable points through main surveys. 

Let’s dive into these sections a little deeper. 

YouGov Earning Potential

As mentioned, there are different tabs that have different surveys. It warrants mentioning again that you can only earn points through the main surveys. 

So let’s start there.

The main survey is the red box that will occasionally be at the top of your screen. Your first survey will be the one used to gauge what type of surveys you will be sent in the future. 

Completing this first YouGov survey will earn you an additional 1,000 points, giving you 1,500 in total within 15 minutes of signing up on the platform. 

After this survey, you’ll be emailed each time a new survey is available for you, rather than having a list of surveys you can scroll through in an attempt to see if you’re qualified. 

Fortunately, this first survey is quite short as well, claiming to last around three minutes. In reality, it took closer to five to complete, making the estimate fairly close. 

Given that we signed up under a U.S. account, questions surrounding U.S. political party affiliation were also requested. YouGov says that all answers are kept strictly confidential and only used for statistics, such as, “50% of people within California believe X.

Other questions asked during this first survey included topics such as:

  • Level of education
  • Voter registration status
  • Marital status
  • Household size and income 
  • Employment status

At the end of each survey, YouGov requests that you rate the survey and add any comments you think would improve the process. We found this to be a nice touch compared to some other survey sites that don’t accept such feedback.

After filling out this survey, it took around eight hours before we were notified via email about a new survey being available.

Unlike the first survey, this second survey only granted 750 YouGov points upon completion, bringing our total up to 2,250 points in roughly a day.

Since then, surveys have been sent at a rate of about one every eight to 12 hours, meaning someone would be able to take around one to two per day. 

Other Features

After taking the second survey, we wanted to explore some of the other sections even though they don’t give points. 

On a daily basis, the “Your daily questions” section will have live questions that you can answer. They last for most of the day, and you can see how your answer to each question compares to the other users of YouGov, as

Final Thoughts

The bottom line: a little research on yougov review legit here goes a long way. Compare your options, watch for seasonal offers, and never pay full price when a better deal is one click away.

Originally published at thewaystowealth.com.

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Written & reviewed by

R.J. Weiss

Our editorial team researches and verifies every money-saving guide before publishing. Editorial policy · About us

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