Fox Is Buying Roku: What Happens to My Streaming Device?

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Key Takeaways

• Do you own a Roku television or streaming device?
• There could be some changes coming that could impact how you consume content on your television.
• In a blockbuster headline for the streaming TV industry, it was recently announced that Fox will be acquiring Roku.

Do you own a Roku television or streaming device? There could be some changes coming that could impact how you consume content on your television.

In a blockbuster headline for the streaming TV industry, it was recently announced that Fox will be acquiring Roku.

“Today, we take the next step: bringing together the most valuable live content portfolio in video consumption with the preeminent streaming platform through which America watches it,” said Fox CEO Lachlan Murdoch via the press release.

The $22 billion acquisition is expected to be completed sometime in 2027.

Assuming this transaction goes through as reported, it will put Fox in charge of Roku devices that service more than 100 million streaming households globally.

(Note: There’s always a chance that these major acquisitions get delayed or even overturned. Look no further than the recent drama about Paramount outbidding Netflix to acquire Warner Bros. Discovery’s streaming content to see how drawn out and complicated this can become.)

This acquisition is primarily about expanding the reach of Fox’s ad-supported content. While competitors like NBCUniversal and Paramount (CBS) have heavily invested in original content to support subscription-based video streaming services, Fox has gone a different direction and focused on live sports, live news and other primarily ad-supported entertainment options.

Strategic investments aside, you’re likely wondering: What could that mean for your Roku?

There probably won’t be any earth-shattering changes on the end-user side. At least not right away. But there will be some changes.

Let’s talk through the potential outcomes.

What Does Fox Acquiring Roku Mean for Roku Users?

While we don’t have the “inside scoop” on Fox’s master plan (They may not even know the exact details yet!), we do have a few educated guesses at what might lie ahead:

Existing Streaming Apps Will Not Be at Risk

Let’s start by saying this: Your Roku devices will continue to work just as they have previously.

In fact, Fox went out of its way to try to quell any concerns about this by directly mentioning it in the announcement:

“FOX and Roku are committed to continuing to operate Roku as an open, partner-friendly platform.”

In other words, you’ll be able to continue consuming your YouTube TV or Netflix content uninterrupted on your Roku devices.

Think of it as similar to how Amazon offers Prime Video but allows competing streaming services to operate freely on Fire TV devices.

This acquisition news doesn’t mean that major non-Fox apps are going away on Roku or that Fox is going to charge you to use your Roku device.

An Increased Push of FAST Services: Get Ready To Know “Tubi TV”

If you’re not already familiar, Tubi TV is one of the top free streaming services (FAST) on the market. And it’s owned by Fox.

You can expect Fox to leverage the reach of Roku devices to ensure Tubi is front and center on your device’s home screen. But that’s likely no different from what Amazon Fire TV users experience with Prime Video, for example.

This is not a huge deal for you, but it is for Fox. Since there are no monthly subscription fees, getting eyeballs on ads with those FAST services is where the money is made.

The Roku Channel, another popular FAST service, will become a Fox property as part of this deal. It’s hard to predict whether it will see rebranding, but there is no reporting that it will be going away at this time.

I think it’s reasonable to expect that Fox could combine the content libraries of The Roku Channel and Tubi to create the premier FAST product on the market.

An Increased Push of Live Sports and News via the FOX One App

As I mentioned earlier in the article, Fox has not been involved in the billion-dollar original-content arms race that numerous subscription services have been in recent years. They have no aspirations of chasing down Netflix.

But they do have a subscription streaming service, FOX One, that they launched in 2025.

This service is more like a “skinny bundle” of live TV channels that you might find on a traditional cable subscription. It costs $19.99 per month and includes the local Fox affiliate in your area, sports channels like FS1, FS2 and Big Ten Network, as well as news and opinion channels like Fox News, Fox Business and Fox Weather.

For sports fans, it pairs well with the ESPN Unlimited service in a bundle that provides access to most major sports networks for $39.99 per month.

They’ll want to convince Roku users that one of those subscription options is a more desirable live TV streaming option than paying full cost for a service like YouTube TV or DIRECTV.

So, be prepared for that marketing push on your device. You’ll likely start seeing more ads for the Fox services and bundles.

What was your first reaction to this news? We’d love to hear your take in the Clark.com community.

The post Fox Is Buying Roku: What Happens to My Streaming Device? appeared first on Clark Howard.

Final Thoughts

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Originally published at clark.com.